“Cultural Compass” of International Sociological Ratings on the “Organizational Culture” of the Arctic States

Annotation

The article is devoted to a comparative analysis of open data from international sociological Internet resources (Trompenaars Hampden-Turner Connecting Viewpoints, Hofstede Insights Ltd) in relation to the Arctic countries. As it is known, the models of F. Trompenaars, G. Hofstede are focused on the study of differences in business cultures and the analysis of cross-cultural communication, i.e. the study of the national characteristics of the organizational culture of the countries, their “cultural compass”. The relevance of the proposed topic is dictated by a number of factors: firstly, the Arctic region is an area of geopolitical competition between Russia and predominantly Western countries; secondly, the most important element in the struggle for geopolitical supremacy is “organizational culture” as the most important element of “soft power”; thirdly, it is important to understand how Western sociological models see the relationship (similarities and differences) of cultural factors on the example of key stakeholders in the Arctic region; fourthly, it is important to determine the place that Russia occupies in these ratings; fifthly, Western attempts to constrain Russia in the region determine the need to include in the sample not only data on the members of the Arctic Council (represented, with the exception of Russia, only by NATO countries), but also on Russia’s allies within the BRICS, in particular data on the organizational culture of China, which has long-term interests in the Arctic region. Within this logic, a number of questions arise: what is the “vision” created by Western Internet resources about the organizational culture of different countries, how the data obtained correlate with each other in the light of the current geopolitical situation. Comparing the results of different models and the statistical results obtained on their basis can lead to non-trivial conclusions, in particular about the scientific component of such ratings and their impact on the business image of countries in the world as a whole, and the Arctic region in particular.

About authors

Elena V. Kudryashova, Dr. Sci. (Phil.), Professor
https://orcid.org/0000-0002-0684-3856

Artem V. Makulin, Dr. Sci. (Phil.), Associate Professor
a.makulin@narfu.ru, ORCID: https://orcid.org/0000-0002-7028-9650
Northern (Arctic) Federal University named after M.V. Lomonosov, Naberezhnaya Severnoy Dviny, 17, Arkhangelsk, Russia

Mikhail Yu. Openkov, Dr. Sci. (Phil.), Professor
m.openkov@narfu.ru, ORCID: https://orcid.org/0000-0003-1500-0401
Northern (Arctic) Federal University named after M.V. Lomonosov, Naberezhnaya Severnoy Dviny, 17, Arkhangelsk, Russia

Sun Yanan, Cand. Sci. (Philol.), Senior Lecturer
1195279203@qq.com, ORCID: https://orcid.org/0000-0003-4450-6196
Herzen International Art College of Shandong Normal University, Wenhua East Road, 88, Lixia District, Jinan City, Shandong Province, China

Yan Ke, Senior Lecturer
RUSSIACHINA@yandex.ru, ORCID: https://orcid.org/0009-0006-2162-8528
Institute of Choreography of Shandong University of Arts, Qianfoshan East Road, 23, Lixia District, Jinan City, Shandong Province, China

Keywords

cultural compass, national culture, stakeholder, model, Arctic, correlation of cultures, Arctic Council

DOI

https://doi.org/10.37482/issn2221-2698.2025.58.159

UDC

303.723(985)(045)